Passion for Innovation
Strategy
Asia B2B Market Advisor
You have ambitions in Asia, but do you have someone on the ground to make them a reality?
Asia can't be managed from Switzerland. It might be a matter of culture, but above all, it's a matter of timing. In Asia, reflection can take time. Once a decision is made, execution doesn't tolerate a 48-hour delay.
As a European in Asia, something we sometimes forget: A polite "yes" is not an agreement. Hierarchy is respected, not circumvented. The partner who has been waiting for your response for three weeks may have already signed elsewhere.
China is innovating, India is scaling, Taiwan controls your tech supply chain, Vietnam is absorbing what you were outsourcing yesterday. This landscape is evolving faster than your strategic planning cycles.
Theoretical expertise on Asia abounds. What's often missing is someone who understands the culture, the unwritten rules, and who can translate your strategic intent into a signed contract.
JB Interim acts as an Asia B2B Market Advisor to support Swiss companies in their commercial and operational development in Asia, from market validation to field execution.
